GUIDE

Our Story: Bringing Honest Crab to Professional Kitchens

September 17, 2025
Our Story: Bringing Honest Crab to Professional Kitchens

In the world of professional cooking, great ingredients make all the difference. Chefs rely on products that are consistent, clean, and capable of elevating their menus without adding unnecessary complexity. Honest Crab was created with one purpose in mind: to give kitchens across Indonesia access to premium blue swimming crab—fresh-tasting, shell-free, and always reliable.

What started as a passion for quality seafood has grown into a trusted brand supplying hotels, restaurants, and culinary teams nationwide.


Where It Begins: Fresh Blue Swimming Crab

Honest Crab starts at the source: the waters where blue swimming crabs thrive. Known for their naturally sweet flavour and delicate texture, blue swimming crabs have long been a favourite among chefs.

We focus on working with responsible, experienced handlers who understand how to preserve the purity of the crab from the moment it’s caught. Each step is designed to ensure the meat stays fresh, clean, and true to its natural character.


Crafted Through Care: The Pasteurization Process

Freshness isn’t just about time—it’s about technique.

Every cup of Honest Crab goes through a precise 4-hour pasteurization process:

  • 2 hours at 89°C to eliminate harmful bacteria
  • 2 hours at 0°C to quickly stabilize and lock in flavour

This method keeps the meat safe, extends its shelf life up to one month (sealed and chilled), and preserves its naturally sweet, ocean-fresh taste.

Most importantly:

No preservatives. No shortcuts. No compromise.


Zero Shells, Zero Waste, Zero Guesswork

Professional kitchens face enough pressure. Shelling crab shouldn’t be one of them.

Every cup of Honest Crab is:

  • 100% shell-free
  • Cleanly picked by trained handlers
  • Packed for consistency
  • Ready to use straight from the container

No more variable yields, unexpected waste, or risk of shells in your dishes. With Honest Crab, what you see is what you get—premium meat, portioned for efficiency and designed for reliable kitchen operations.


Two Simple Formats, Endless Culinary Possibilities

Honest Crab comes in two chef-friendly sizes:

  • 227g cup
  • 454g cup

Both are unseasoned so chefs remain fully in control of flavour. From fine-dining tasting menus to all-day dining, banquet service, dim sum, pasta, salads, bar bites, or brunch—Honest Crab’s versatility fits any concept.


Why We’re Called “Honest”

Because we believe in keeping things pure, simple, and transparent.

Honest ingredients. Honest flavour. Honest value.

Our brand stands on the idea that chefs deserve seafood they can trust—without surprises, inconsistency, or complicated handling.


Trusted by Chefs, Chosen by Professionals

Today, Honest Crab is used by:

  • Hotels
  • Restaurants
  • Catering companies
  • Cloud kitchens
  • Premium casual dining chains

Chefs choose us because our crab meat performs the same way every time—clean, sweet, and consistent. Operations choose us because the product simplifies prep, reduces waste, and supports predictable food cost.


The Future of Honest Crab

Our mission doesn’t stop at premium crab meat.

We aim to continue supporting professional kitchens with:

  • Reliable supply
  • Better ingredient solutions
  • Responsible sourcing
  • Honest communication with our partners

As the foodservice landscape evolves, we will stay committed to quality and integrity—two values that shape everything we do.


From Sea to Kitchen, Crafted with Integrity

Honest Crab was built to serve those who serve others: the chefs, cooks, and culinary teams who bring flavour to life every day.

And we’re proud to be a small but reliable part of your kitchen.